Best Digital Marketing Company in Melur helps to create useful blogger for SEO and digital marketing. With so sites not giving as much love as they used to before, and
as you're becoming so competitive because it's already over a billion blogs on
the internet, how do you ensure that you can do well in 2020? Hi, everyone, I'm
Hazeena. And today I'm going to break down how to optimize your blog to get Explosive
Traffic Growth in 2020. (upbeat ) Now, before we get started, make sure you
subscribe to this channel. And if you're on Hazeena, click the alert
notification, that way as release more tips and more articles like this, you'll
get notified. So the first tip for you, You want to make sure your site is
optimized for technical SEO. Everyone believes like yeah, link building is
where it's at. But here's the thing, because it's so competitive when it comes
to Google and ranking. That if you're not doing everything, you're not doing that
well, you're not going to see as great results from page speed, to making sure
that using the right title tags, meta descriptions to having an XML sitemap all
these things matter and you're probably wondering Hazeena, how do I get them
all done effectively, because there's so many factors that go into Google's
ranking? Hundreds. Well go to Ubersuggest, type in your URL, go into the Site
Audit in the left navigation, you want to click on site audit, this will crawl
your whole website, tell you how to fix all those errors, plus more and tell
you what you need to prioritize to be SEO technically friendly for Google. The
second thing you need to do, target keywords that convert. Everyone's going
after these head terms. But here's the thing about these head terms. There's a
trend that's been happening in Google. And this is from data According to
Jumpshot, in which more and more people are actually not clicking on anything.
Roughly
half the searches on Google result into no click, not ad click not SEO click,
no click. Why? Because Google's answering people's questions for him, right? So
when you type in something generic, there's a good chance that the question is
going to be answered for you. Like what is the weather? Now there's all these
Longtails, specific terms that have intent that people usually click through to
go to people's websites. And a lot of this has to do with the broad algorithm
update, right, which Google wants to show the most relevant listing at the top.
Because now Google doesn't just look at keywords, they look at everything. They
look at prepositions, and verbs and all these types of different words and
phrases to understand what people are searching, what they're looking for. So I
want you to go to Ubersuggest, type in some of the main keywords you're trying
to target, and go into the keyword ideas report. Look at the questions reply,
look at comparisons report, the prepositions. These will all give you more
suggestions on phrases that you can target that don't get as much traffic, but
they're super high intent. So when people do search for these type of phrases and
words, and then they land on your website, you're going to see actual
conversions and clicks go into your website.
The next thing I want you to do,
is optimize for mobile. More people are searching Google through mobile devices
than they are through desktop devices. Google has this framework called AMP
Accelerated Mobile Pages. And the AMP markup helps your web pages become mobile
friendly and load super fast, literally, like in a second. Now, I found that
when I make my pages AMP compatible in the United States, I don't get much of a
traffic increase. But just when I look at the mobile traffic and regions like Brazil
or India, I typically see a 10 plus percent increase in mobile search traffic
from those regions when I make my pages AMP compatible. so make sure you do
that. At the same time, you also want to have a responsive design. So that way,
whether it's a tablet, mobile phone, no matter what it is, people can see your
website, clearly friendly. And that'll help them determine, Hey, is this a good
website? Do I like what they have to say? If your site isn't mobile compatible,
they can just go back, click the back button and go down to the next site. That's
just going to decrease your rankings because it's going to increase your bounce
rate and decrease your user metrics. If you're trying to figure out Hey, is my
site really mobile compatible in Google's sites? Well, Google has a Mobile
Friendly Testing tool. So just google Google's mobile friendly testing tool and
putting your URL there and they'll tell you if it is mobile friendly.
The next
thing you need to do, is optimize for Voice Search. According to Comscore, over
50% of the searches are now voice search. So in other words, if you're not optimizing
for Google Home, Alexa some of these devices, whether you have them or not, you're
going to struggle because that's where the shift is happening. People are now
even doing voice searches with their mobile devices. They're driving, talking
into their phone, boom, searches happening and they're getting results. So I
want you to implement Structured markup that'll help you with voice search and
getting you in the Rich Snippets. You also want to make sure your site's
friendly, mobile friendly, because that should also help inform what we're
seeing, with voice search from mobile devices. So doing those basic two things
should help you get more voice search traffic. I also want you to focus on your
audience right. Right now everyone's just like, hey, what can I do that's best
for Google or Facebook or any of the sites, Google, Facebook, Instagram,
LinkedIn, doesn't matter what site, what platform you're talking about. They
all want to do what's best for people. So if you focus on people, you're going
to do best. And you want to do this by make sure that you're answering people's
questions. Are you really helping solve people's problems? When someone lands
on your webpage? are you solving their issues? If not, you got some issues,
right? You want to add value for your reader. You want to use tools like
Ubersuggest content ideas, to see what people are searching for what's hot
based on social shares? because that'll tell you, Hey, this is what I should
focus on, because that's what readers in my space want to see. Last but not
least, you need to use Google Analytics to measure your performance of your
website. Now, everyone's using Google Analytics. So that's not that big of a
shocker. But are you tracking goals and conversions? Do you know what type of
content converts better than others? Do you know what type of content well
pages are causing bounce rates? Do you know accept the contents creating better
time on site? Do you know what pages people are exiting on versus where they're
entering on? All these data will help you fine tune your marketing in the
future. The last thing you want to do is be creating more content more pages,
and creating more marketing campaigns that no one cares about. Google Analytics
will shed some light on that so that you're focusing your energy, your efforts on
stuff people want to see. And you can also use UTM tracking within Google
Analytics. This will help you figure out if Hey, are these marketing campaigns
working? Are they not? Are my conversion rates truly adding up to what they're
showing here? In essence, if you do all of these things, you should do better
in the next few years when it comes to getting more search traffic and social
traffic, even though the algorithms are becoming harder and harder both for SEO
and social. And if you're still struggling, check out my ad agency Hazeena
Digital where we help people get more traffic. If you enjoyed the article, make
sure you like it, share. If you have any questions, leave a comment below and
I'll help you out. You can easily learn marketing and siteground strategies from Best SEO Company in Melur. Thank you for reading.
